![]() ![]() ![]() The Scrimmage app lets users buy an NFT to earn $SCRIM tokens and link their Scrimmage account to existing accounts they have with legal sports betting operators. Each time a user wins a bet at any of their sportsbook accounts, they will also be rewarded with crypto tokens that can be exchanged for USD. Sportsbooks compatible to sync user accounts with Scrimmage include DraftKings, FanDuel, Caesars, BetMGM, PointsBet, Barstool, PrizePicks, Underdog, WynnBet, Borgata and Fox Bet. The founders of Scrimmage are Dan Taren and Matt Dever, two 25-year-olds who previously worked as financial analysts for Bank of America and Citigroup in New York. Sports sponsor ship intelligence platform Relo Metrics has named Jay Prasad as its new CEO. Prasad was most recently the chief strategy officer at LiveRamp TV, where he led the company’s broadcast activations and Data Plus Math measurement products, as well as spearheading partnerships with brands, agencies, media conglomerates, OTT/CTV platforms and cable and satellite providers.Īt Relo Metrics, which specializes in AI-infused sponsorship analytics, Prasad will be asked to grow the company’s burgeoning data insights that are deployed by teams in the NBA, MLB, NHL, NFL, CFL, Major League Rugby, the English Premier League and cycling entities. Relo Metrics’ platform allows those teams and leagues - as well as leading brands - to swiftly track a sponsor’s exposure throughout live broadcasts, social media and streams. Prasad replaces former CEO Brian Kim, who oversaw the company’s initial foray into the sports sponsorship space. Under Kim, Relo Metrics began partnering with Meshh, a f irm that uses a proprietary sensor to track behavioral analytics of consume r s at in-venue brand activations. Meshh’s devices, once placed inside a venue, could read WiFi signals from consumers’ smart phones to calculate data such as unique reach, linger time and repeat visits from fans at a given activation. The Buffalo Bills began utilizing Dragon Seats’ climate-controlled sideline benches during its game Sunday night against the Green Bay Packers after finalizing a multi-year deal heading into the colder portion of the NFL season.ĭragon Seats’ hybrid technology can both heat and cool a sideline bench, depending on weather conditions. Analyzing impressions for official athletics accounts and websites, the numbers show engagement throughout the year, even in the wake of COVID-19.The company’s agreement with the Bills includes sideline support technicians and an option to deploy accompanying sideline heaters that are safer than the traditional “torpedo’’ heaters used during frigid football games. The research also makes it clear that marketers can deploy a year-round marketing strategy for college sports fans. Those female fans also over-index (114) their male counterparts when it comes to social media engagement, providing an opportunity for brands to focus on female-centric digital content. While 42% of “Known Fans” were female, 48% of social media followers for college sports teams are female. Looking to social media, there were several interesting insights. For this reason, the report advises brands engage fans with “a marketing mix that includes digital and social media to supplement in-stadium and game day activations.” “Known Fans” are located in all major DMAs and have high engagement percentages in the top 10 DMAs that brands target. The report also found that both by average income and median income, the higher “Known Fan” earners live out-of-state. The report suggests one factor at play here is that men’s basketball games are more likely to be played midweek and occur more frequently, but points out it’s still important for brands to know as they consider how to engage with specific audiences. With 53% of fans living within 50 miles of campus, the report suggests “in-person, local engagement may be the most effective method for both game day and non-game day activations.Īnother interesting insight was the percentage of college football ticket buyers (45%) who live within 30 miles of campus compared to college basketball ticket buyers (64%). Perhaps more interesting, there were “Known Fans” in 93% of all U.S. Not surprisingly, the report found college sports fans live in all 50 states. Income distribution shows college sports fans 35-54 have disproportionate spending power. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |